Reading Time: 2 minutes Having a strong web presence is a must for nearly all businesses, but these days the real game-changer is social media. While you can get by with only having a website, staying active on social media can open up a whole new world of opportunities for businesses of all sizes. Whether the business is creating […]
Marketing
Google’s latest SEO change
Reading Time: 2 minutes Search Engine Optimization (SEO) is a big part of a website’s success. Businesses know that being in the top 3-5 listings for their business category is key when a potential client or customer is looking for their service. Nobody knows the exact SEO formula that Google uses to rank sites; it’s a well-kept trade secret. […]
Less Is More
Reading Time: 2 minutes We live in a busy world where advertisements are constantly being shoved in our face. It is estimated that the average American is exposed to 4,000-10,000 ads per day, so how do you know if your ads are really being processed by their viewers? The short answer is: you don’t, at least not right away. […]
What’s the Story? And Why Should You Care?
Reading Time: 4 minutes Let me ask you a question: what’s your favorite restaurant? And I mean your very favorite–not the one you like this week, but the one that’s the most special to you. Picture it in your mind. Think about the last time you were there. Think about what makes it special. My very favorite restaurant is […]
Happy Birthday Dear Customer…
Reading Time: 2 minutes Today is my birthday, and as many others have grown accustomed to doing, I will be going through my email inbox to check what birthday perks await me. After all, I’ve joined a number of loyalty programs for my favorite stores and restaurants over the years. As you might expect, most of these messages with […]
The Color of a Brand
Reading Time: 2 minutes Much has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like […]
