Reading Time: 2 minutes In recent years there has been a huge rise in consciously reducing the amount of waste you create on a daily basis. Whether it’s an increase in recycling or reducing the number of disposable items you use, no step is too small when it comes to creating positive change. While much of this occurs on […]
Building a Strong Brand
Reading Time: 2 minutes Creating a strong brand for your business doesn’t have to mean reinventing your business identity. There are plenty of small steps you can take to strengthen your existing brand. Simple changes, such as always maintaining a unified color palette, can lead to subconsciously recognizing your business, and having an emotional response to it. For example, […]
The Benefits of Social Media for Business
Reading Time: 2 minutes Having a strong web presence is a must for nearly all businesses, but these days the real game-changer is social media. While you can get by with only having a website, staying active on social media can open up a whole new world of opportunities for businesses of all sizes. Whether the business is creating […]
The Power of Photography
Reading Time: 2 minutes Graphic design trends are becoming more and more about simplicity, which places even more emphasis on the photography that accompanies a design. Photographs can have many layers of emotion that can combine to tell a unique story. Everything from lighting, colors, subject matter, angles, and depth of field come together to give the photo its […]
Less Is More
Reading Time: 2 minutes We live in a busy world where advertisements are constantly being shoved in our face. It is estimated that the average American is exposed to 4,000-10,000 ads per day, so how do you know if your ads are really being processed by their viewers? The short answer is: you don’t, at least not right away. […]
Branding Spotlight: McKinley Foundation
Reading Time: 3 minutes It isn’t everyday that I am able to work with clients that I have a previous connection to, but lately it’s been happening more than I expected. When I was in high school, I played drums in a band with my friends. Nearly every weekend I would make my way to the basement of the […]
