Reading Time: 5 minutes Congratulations! You’ve made the decision to take your business to the web. Maybe you’ve used a DIY website builder, or maybe you’ve hired a professional web developer like ThirdSide. Whichever path you’ve chosen, good SEO content should be the one thing you focus on if you want your site to rank well with search engines. […]
Marketing
No, Virginia, You Really Don’t Need Google+
Reading Time: 2 minutes This week Google announced something most of us already knew: nobody is using Google+. At least, consumers aren’t spending any time there. While we’ve consistently advocated for having a public-facing business presence on Google+, we never saw much return on our investment there. It simply became a sort of “elephant in the room” in the […]
How to Design for Your Target Audience
Reading Time: 3 minutes A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
The Foo Fighters Logo: Showing What a Malleable Logo Design Can Do
Reading Time: 3 minutes I’m a Foo Fighters fan. A couple of weeks ago, I had the privilege of seeing them live (my second time doing so) at Wrigley Field in Chicago. As a forty-something, they were the rock band of my younger years. Dave Grohl even shouted from the stage that the true fans are the guys with […]
Branding Spotlight: Pinecrest Apartments Rebrand
Reading Time: 3 minutes As a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
ThirdSide’s Guide to GDPR
Reading Time: 4 minutes Have you noticed your inbox is even more full than usual lately? And that a lot of those emails are “just checking” to make sure that you still want to hear from this company or that blog or whoever? Thank the European Union and the GDPR. What is the GDPR, Exactly? GDPR is short for […]
