Reading Time: 3 minutes Every New Year people attempt to improve themselves in some way or another. For many businesses this is a great time to try something new, especially when it comes to design, branding, websites, and other visuals. This helps ensure businesses that they will continue to stay fresh and relevant to their clients. It can be […]
typography
Details in Design: Finding Balance in Content Length
Reading Time: 3 minutes When creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]
How to Design for Your Target Audience
Reading Time: 3 minutes A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
Building a Strong Brand
Reading Time: 2 minutes Creating a strong brand for your business doesn’t have to mean reinventing your business identity. There are plenty of small steps you can take to strengthen your existing brand. Simple changes, such as always maintaining a unified color palette, can lead to subconsciously recognizing your business, and having an emotional response to it. For example, […]
Lor-um What, Now?
Reading Time: 4 minutes It’s inevitable. There will come a time in a design project where you’ll need text to style. Sometimes you have some, and sometimes you don’t. Do you jump out of your creative groove and try to write about your client and whatever they’re doing right that very minute? Heck no! That’s what lorem ipsum text […]
