Reading Time: 3 minutes It is essential as a business to present yourself in a professional manner. Simply having a blurry or pixelated logo in an advertisement can make that business appear to be sloppy and lack attention to detail. However, most people don’t realize this is an issue in the first place. This should serve as a guide […]
advertising
What is Social Media Marketing?
Reading Time: 4 minutes It seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
What Does the New Year Hold For You?
Reading Time: 3 minutes This post was originally published on December 28, 2017 and updated on December 27, 2018. We’re barreling full-tilt toward the end of another year, and while that might make most people pause and reflect on the year in the review, I’m already thinking about next year! This is the time of year that gives me […]
How to Properly Utilize Social Media Cover and Event Photos
Reading Time: 3 minutes Social media has become an essential part of everyday life for the majority of people in this country. And many businesses are taking full advantage of the easy method for instantly reaching large audiences. However, utilizing photos, especially cover photos, can become a huge challenge. As a business, it is tempting to use cover photos […]
Less Is More
Reading Time: 2 minutes We live in a busy world where advertisements are constantly being shoved in our face. It is estimated that the average American is exposed to 4,000-10,000 ads per day, so how do you know if your ads are really being processed by their viewers? The short answer is: you don’t, at least not right away. […]
