Reading Time: 3 minutes It can be hard to stay productive in the middle of a pandemic. But there are things you can do to help improve your business while social distancing.
How Much Does Design Influence Your Everyday Decisions?
Reading Time: 2 minutes Humans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]
Designing For Our Anxious Minds: Why Placebo Buttons are Good Practice
Reading Time: 3 minutes Modern life is hectic. Everyone is in a hurry, and expects instant results whenever possible. This, along with many other things, has led to an increase in anxious behavior among people. Placebo buttons are often used to combat these anxious feelings before they begin. The most well-known example of a placebo button is the “close […]
Losing Personality: Are Logo Design Trends Making Brands Less Unique?
Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Print vs. Digital: Choosing the Right Method for Your Message
Reading Time: 2 minutes Every year our technological advancements seem to progress more and more, and with this comes more possibilities for digital marketing. Digital ads allow for instant exposure anywhere on the planet, so what is it about physical printed materials that keep them around? They take time to produce, are expensive to distribute, and don’t allow for […]
Easy Tips for More Engaging Photography
Reading Time: 3 minutes An engaging photograph will likely grab your attention, and entice you to read whatever message it’s paired with. However, a lackluster photo can make even the most exciting of subjects appear underwhelming. It’s no wonder that popular brands all have amazing photography, but what does it really take to make a photograph look appealing? With […]
