Reading Time: 3 minutes As a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
business
Can You REALLY Make Money With Your Website?
Reading Time: 5 minutes Can you really make money with your website? The short answer is, “Yes!” Just maybe not the way you’d expect. For years, the internet has been abuzz with articles dispensing advice on how to monetize your blog. And it read very much like the “if you build it, they will come” mantra from Field of […]
What’s In A Color?
Reading Time: < 1 minute A couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]
Plays, Efficiency, and Websites
Reading Time: 2 minutes When I was in high school I attended a local production of the play Cheaper by the Dozen. I was there to support my younger brother, who played the oldest of twelve children, but I was immediately captivated by the story of the parents—true-life efficiency experts Frank and Lillian Gilbreth—and their household “laboratory.” While I […]
F8: Doing Business with Facebook
Reading Time: 3 minutes This past week, Facebook held its annual F8 Developers Conference in San Jose, California. While social media is generally seen as a way to interact with friends and family, this year’s F8 focused heavily on helping businesses better engage their audiences through better connectivity. Some emerging tools reminded me of things other platforms are doing […]
Facebook Improves Their Small Business Pages
Reading Time: 2 minutes If you’re a small business with a Facebook page, you may have noticed a change to the layout of that page. Facebook began experimenting with a new design in June and has been rolling it out a little bit at a time over the past few weeks. Some accounts see the new design and some […]
