Reading Time: 3 minutes Most businesses these days are familiar with email marketing solutions (Mailchimp, Constant Contact, and others) and even perhaps with how to segment your clients/customers/followers into separate lists to create targeted marketing campaigns. But what if you want to keep track of more than just their contact information? Perhaps you need to track every detail of […]
business
How To Build A Perfect Website (or At Least Come Close)
Reading Time: 3 minutes Website design is a tricky business to be in. I speak from experience. Since 2011, we have been helping business owners, marketing managers, executive directors, and more build incredible websites. The one thing nearly everybody wants for us to do is to create a website that is perfect. But you know what? A “perfect” website […]
Have You Found Your Purpose?
Reading Time: 2 minutes Why do you own and operate the business you do? Or, if you work for a company you don’t own, why do you work there? Aside from making money or earning a living, is there another purpose for your company (or the company for which you work)? In recent years “purpose-driven business” has been the […]
Top Five Website Scams to Watch for in 2019
Reading Time: 3 minutes As 2018 comes to a close, you’re probably looking forward to making improvements to your business for 2019. You may even be looking for places to spend your marketing dollars. This makes the new year a prime time for phone calls and emails from people selling you marketing services. While many of these are legitimate, […]
How to Properly Utilize Social Media Cover and Event Photos
Reading Time: 3 minutes Social media has become an essential part of everyday life for the majority of people in this country. And many businesses are taking full advantage of the easy method for instantly reaching large audiences. However, utilizing photos, especially cover photos, can become a huge challenge. As a business, it is tempting to use cover photos […]
Optimizing Traffic, Whether for the Road or a Website
Reading Time: 3 minutes I absolutely LOVE traffic circles (or roundabouts, as they are known in Europe)! When drivers know how to use them they are the most efficient way to move traffic along. And really, the only rules a driver has to remember are to look left before entering the circle and to enter and stay in the […]
